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Google just announced updates to AI Mode and AI Overviews that promise to surface more original content and drive traffic back to publishers. The company is adding direct links within AI responses, article suggestions, and website previews to help users "explore the web" rather than getting answers entirely from AI summaries. Continue Reading →

OpenAI launched a self-serve Ads Manager for ChatGPT on Monday, open to U.S. advertisers in beta. The system uses cost-per-click bidding, conversion pixels, and a Conversions API. Four major agency holding companies (Omnicom, Publicis, WPP, and Dentsu) signed on as partners alongside Adobe, Criteo, Kargo, Pacvue, and StackAdapt. Sam Altman once called advertising a "last resort." I guess he's come around. Continue Reading →

I want to tell you about the MMA CMO AI Transformation Summit that I'm hosting next week in New York City (May 14, from 9 a.m. to 1 p.m.). It's a half-day, invitation-only gathering presented by Meta, Moloco, Vurvey Labs, and Bluefish. Continue Reading →

As you know, deploying agents at enterprise scale is one of the key areas of my consulting work. Microsoft and Google are making it a lot easier. Continue Reading →

The deliverable is the atomic unit of business. The memo, the deck, the analysis, the report, the brief, the model, the plan. These artifacts are so deeply embedded in how we work that we’ve stopped noticing them, the way you stop noticing the foundation of a building until it cracks. The deliverable is the load-bearing wall of corporate life and AI is about to tear it down. Continue Reading →

My dear friend, Rob Mesirow, died on April 22. He was 57. I am heartbroken. Rob was one of those rare people who made everyone around him better. He listened, really listened, in a way that made you feel like the only person in the room. In an industry full of people waiting for their turn to talk, Rob was waiting to understand. He was the person I called when I needed a sounding board, not because he would tell me what I wanted to hear, but because he would ask the hard questions. Continue Reading →

Google, Microsoft, Meta, and Amazon collectively committed approximately $700 billion to AI infrastructure spending this year, a 77% increase over 2025. All four reported earnings this week. Every single one beat expectations. The stock market yawned. Continue Reading →

GM is rolling out Google Gemini to roughly 4 million U.S. vehicles already on the road, replacing Google Assistant in model year 2022 and newer Cadillac, Chevrolet, Buick, and GMC models with Google built-in. The update arrives over the air over several months, U.S. English only at launch, with other markets and languages to follow. GM calls it one of the largest Gemini deployments in the auto industry. Continue Reading →

This has already been a crazy week in the world of AI. The Wall Street Journal reported that OpenAI missed its monthly revenue targets multiple times this year. The company also missed its internal goal of one billion weekly active ChatGPT users by year-end 2025, and OpenAI CFO Sarah Friar reportedly told colleagues she’s worried Continue Reading →

Stanford researchers found that 35% of new websites created since 2022 are AI-generated or AI-assisted. The Internet Archive data shows the web transformed in three years after ChatGPT's launch from zero AI content to more than one-third. We're seeing the fastest shift in internet composition since the web began. Continue Reading →