A prevailing misconception suggests that generative AI platforms, such as ChatGPT, possess an almost mystical ability to provide answers to intricate business queries. "How can I sell more widgets in Wyoming?" seems like a simple question, but without the right data, even the most advanced AI systems won't help you. At the heart of this misconception is an overestimation of AI's capabilities. While generative AI is undeniably powerful, it cannot conjure insights from thin air. The adage "Garbage in, garbage out" remains as relevant as ever. In the context of AI, this translates to "You can't analyze data you don't have."
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