The army of startups — some 65 in all — pitching a packed room of investors at Y Combinator’s Demo Day today all begin the same way: Explaining what problem they’re trying to solve. Some resonate more quickly than others. That was the case with Sonalight. Its basic pitch is that it makes a better way to text and drive. This startup isn’t even bothering with the idea that texting and driving might be a bad thing; it’s taking as its starting point that people do just that. Founder Curtis Liu, a Google alum turned entrepreneur, asked the audience: who has never sent a text while driving? Not surprisingly, not a single hand went up. Read the full story on CNET.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.