The army of startups — some 65 in all — pitching a packed room of investors at Y Combinator’s Demo Day today all begin the same way: Explaining what problem they’re trying to solve. Some resonate more quickly than others. That was the case with Sonalight. Its basic pitch is that it makes a better way to text and drive. This startup isn’t even bothering with the idea that texting and driving might be a bad thing; it’s taking as its starting point that people do just that. Founder Curtis Liu, a Google alum turned entrepreneur, asked the audience: who has never sent a text while driving? Not surprisingly, not a single hand went up. Read the full story on CNET.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousStudy Finds Email is More Popular Than Social Media NextHouse Passes Revised JOBS Act

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.