Google quietly launched “AI Edge Eloquent,” an offline-first dictation app for iOS that cleans up your speech and removes filler words. The app uses local Gemini models to transform rambling speech into polished text, with options for “Key points,” “Formal,” “Short,” and “Long” formatting. It can import keywords from Gmail and work completely offline once the models download.

The offline capability is a very nice feature. Most dictation services require cloud processing, which creates latency and privacy concerns. Google’s local processing removes both friction points.

AI Edge Eloquent puts Google in direct competition with Wispr Flow (a personal fav), SuperWhisper, Willow, and other AI dictation startups that have built solid businesses around speech cleanup. These companies charge subscription fees for what Google now offers free. You’ve seen this movie before… independent developers prove the market, then big tech platforms absorb the functionality.

Some say betting on an AI startup means you’re bearish on AGI. Others say that there are still “moats” that can be created and defended by those who deeply understand the AI landscape. Either way, if any of your enterprise workflows depend on third-party AI services that big tech can easily replicate, make sure your contracts are short-term.

Every company needs a Claw strategy. Do you have one?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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