Google just launched Skills in Chrome, which converts your AI prompts into reusable one-click tools. Instead of retyping “make this recipe vegan” across multiple food sites, you save it as a Skill and run it instantly on any page. You can also share these custom workflows or grab pre-built ones from Google’s Skills library.

The feature works through Gemini in Chrome by typing a forward slash or clicking the plus button. Early users created Skills for calculating protein macros, generating product comparisons across multiple tabs, and scanning documents for key information. Each Skill runs on your current page plus any additional tabs you select.

I like this approach because it acknowledges how people actually use AI tools. Essentially, you are programming Chrome to repeat your most useful AI interactions without rebuilding the context each time. The productivity gain comes from eliminating repetitive prompt crafting, not from better AI responses. Most of us find a handful of prompts that work well and use them repeatedly. Skills formalizes that pattern and makes it shareable across your browsing sessions.

Unsurprisingly, skills in Chrome only work in Chrome with Gemini, which means your custom workflows become tied to Google’s ecosystem.

Every company needs a Claw strategy. Do you have one?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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