I was at the AWS Summit yesterday where Amazon threw down the gauntlet in the enterprise AI agent space with Amazon Bedrock AgentCore and an additional $100 million investment in their Generative AI Innovation Center.

AgentCore provides seven core services that address unglamorous but critical infrastructure challenges: runtime environments that can handle eight-hour asynchronous workloads (the longest in the industry), sophisticated memory management for context-aware agents, secure identity management that integrates with existing enterprise systems like Microsoft Entra ID and Okta, and comprehensive observability through CloudWatch integration.

AWS said they plan to invest an additional $100 million in the AWS Generative AI Innovation Center to boost agentic AI development and deployment.

I like this. AWS, Microsoft, Google, and pretty much every foundational model builder are in a “I can build you a platform to build platforms” race. This is great for everyone. The competition will keep the big players sharp, and we’ll all reap the benefits.

Do you need an AI agent infrastructure? Yes, you do. Should you build it yourself or outsource your agentic infrastructure to one of the hyperscalers? You should outsource. Who should you outsource to? It’s one of my favorite questions; just reach out to ask.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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