OpenAI Just Hired Google

Yesterday, Reuters reported that OpenAI finalized a cloud deal with Google in May. This might look like routine tech news. It is not. This is a strategic inflection point in the AI infrastructure wars. OpenAI, whose ChatGPT threatens the core of Google Search, is now paying Google billions of dollars to power its growth.

This was not a partnership of choice. It was a partnership of necessity. Since ChatGPT launched in late 2022, OpenAI has struggled to meet soaring demand for computing power. Training and inference workloads have outpaced what Microsoft’s Azure alone can support. OpenAI had to expand. Google Cloud was the solution.

For OpenAI, the deal reduces its dependency on Microsoft. For Google, it is a calculated win. Google Cloud generated $43 billion in revenue last year, about 12 percent of Alphabet’s total. By serving a direct competitor, Google is positioning its cloud business as a neutral, high-performance platform for AI at scale.

The market responded. Alphabet shares rose 2.1 percent on the news. Microsoft fell 0.6 percent.

There are only a handful of true hyperscalers in the U.S. AWS, Azure, and GCP dominate, with Oracle and IBM trailing behind. The appetite for compute is growing faster than any one company can satisfy. In this new phase of the AI era, exclusivity is a luxury no one can afford. Collaboration across competitive lines is inevitable.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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