A New Hybrid AI/Human Social Network

Former Snap engineer Bobby Murphy has launched a new social network called Butterflies, which integrates AI-driven entities that can engage in conversations, provide companionship, and assist with various tasks. The platform’s AI companions are designed to learn from user interactions to continuously improve their responses and adapt to individual preferences, creating a personalized and dynamic social experience that evolves with the user.

Murphy’s vision for Butterflies is to blur the lines between human and artificial intelligence, fostering a seamless coexistence. The AI entities on Butterflies aren’t just chatbots; they’re virtual beings capable of AI-generated “meaningful interactions, emotional support, and even forming complex relationships with users.”

If this is over your personal creepy/cool threshold, you’re behind the times. People have been spending hours per day on Character.ai happily conversing with synthetic characters for more than a year now.

Is AI a possible solution for the well-documented increase in loneliness, or is it just a new entertainment medium coming into its own? Maybe it’s a bit of both. One thing is certain: the concept of “being authentic” is about to be redefined. Get ready to be “authentic synthetic,” a term to identify trusted synthetics with good reputations and high value to the individuals that interact with it. It makes my brain hurt.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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