Broadband is So Nutritious

The Federal Communications Commission (FCC) has finally announced the enforcement of Broadband Consumer Labels across the United States. Internet service providers (ISPs) must now display detailed labels (akin to food nutrition labels) that provide clear information about broadband prices, speeds, data allowances, and additional relevant details at points of sale, both online and in physical stores. The labels are required to be machine-readable by October 10, 2024, so that third-party developers can create tools to facilitate comparison shopping.

This is awesome news. To say that a bill from an ISP is impossibly confusing is to understate the obvious. Consumers deserve a clear and concise understanding of what they’re paying for and how much it will cost.

Sadly, there are some places where there is only one ISP available. For people in those areas, detailed billing won’t be much help. However, Starlink and other satellite-based ISPs may be a good alternative. Are those services competitively priced? Thanks to this new FCC regulation, you’ll be able to see them on a comparison chart to help you make an informed choice.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various generative AI models.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.

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