OpenAI’s ChatGPT now includes a real-time web search feature, Browse with Bing, allowing the AI to pull current and cited information directly from the web. Initially available for Plus and Enterprise subscribers, a broader rollout is anticipated soon. This enhancement aligns ChatGPT with other platforms like Microsoft’s Bing Chat and Google’s Bard, which already provide live web information retrieval.

Despite the potential for initial complexity in navigation, the Browse with Bing feature stands as a valuable tool for information verification. Users can cross-check the sources cited by ChatGPT, ensuring the information’s authenticity and guarding against misinformation.

This update follows a brief introduction of a similar feature in the ChatGPT iOS app in June, which was swiftly withdrawn. The current reintroduction is more structured, with OpenAI’s automated crawler clearly identifying itself. This transparency allows websites the option to opt-out from analysis by the AI, highlighting OpenAI’s commitment to ethical AI use and web platform choices.

To make it work, go to your settings (the bottom left three-dot menu by your picture), click “Settings & Beta,” then “Beta Features,” then toggle the “Browse with Bing” switch. Okay, it’s not the best UX, but the feature is worth it.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it. This work was created with the assistance of various AI models, including but not limited to: GPT-4, Bard, Claude, Midjourney, Stable Diffusion, and others.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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