Threads: Twitter Killer or Hype?

In just five days, Meta’s new social media app, Threads has reached a groundbreaking 100 million users, becoming one of the fastest adopted apps ever. But is this new Twitter alternative truly worthy of the hype?

Shelly Palmer, Tech Expert and Professor of Advanced Media at the Newhouse School of Public Communications joins Dan Bowens and Tashanea Whitlow on Fox 5 New York’s Good Day Wake Up to analyze the pros and cons of Threads.

Find out how Threads, leveraging Meta’s vast distribution with its 2.5 billion Instagram users, achieved swift adoption, contrasting this with other Twitter clones like Mastodon and Bluesky, which have faced technical obstacles. Shelly explores whether Threads, often considered a “Twitter killer,” can replace Twitter in the wake of growing user dissatisfaction with the platform.

Shelly also critiques Threads for its lack of news strategy, absence of direct messages and hashtags, and the algorithmically-controlled feed. He questions whether users are ready to divide their attention among numerous social media apps or if they are craving a change.

Lastly, Shelly grades Threads on its current performance and potential future in the social media landscape. Tune in for an insightful discussion!

Original airdate: July 11, 2023.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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