The thirst for personalized intelligent tools is intensifying. Enter Google’s NotebookLM, which Google says you can think of as a virtual research assistant that can summarize facts, explain complex ideas, and brainstorm new connections – all based on the sources you select.

At its core, NotebookLM lets you use Google Docs to create a personalized AI tool that can understand and assist in making sense of your notes and data. It provides a range of functions, including summarizing documents, answering user queries, and even creating new content based on the selected information. Google says that NotebookLM assures data privacy because it doesn’t share your data or use it to train new AI models.

Interestingly, NotebookLM’s citation feature allows for instant fact-checking of auto-generated responses. However, Google advises that – like any AI – NotebookLM is not infallible and may “hallucinate,” offering inaccurate information based on the data provided.

I’m not sure if Google is leading or following. The idea of seamlessly integrating AI into every product is an approach I expect from every tech company, but that doesn’t mean that you should wait until the tools are everywhere. You can (and should) become an expert human/AI coworking team right now. To get started, sign up for our free online course Generative AI for Execs. It will help you get ahead of the curve.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



PreviousAI Drafting Legislation: A Brave New World NextFTC Swings at OpenAI's ChatGPT, Misses the Warning Label

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.