The game has officially changed. Developers can now integrate ChatGPT and Whisper models into their apps and products directly through OpenAI’s API. (An API, or application programming interface, is intermediary software that allows different programs or applications to talk to each other.)

OpenAI says, “ChatGPT and Whisper models are now available on our API, giving developers access to cutting-edge language (not just chat!) and speech-to-text capabilities. Through a series of system-wide optimizations, we’ve achieved 90% cost reduction for ChatGPT since December; we’re now passing through those savings to API users. Developers can now use our open-source Whisper large-v2 model in the API with much faster and cost-effective results. ChatGPT API users can expect continuous model improvements and the option to choose dedicated capacity for deeper control over the models. We’ve also listened closely to feedback from our developers and refined our API terms of service to better meet their needs.”

Get ready for an explosion of generative AI-enabled apps, products, and services. These APIs can empower applications to generate or edit text and images, or to enhance search or classifications. You could build code completion apps or use the APIs to train a model for your specific use case. Basically, you can take any feature of ChatGPT or Whisper and incorporate it into your own software. In case you were wondering, this is where the fun begins!

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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