A Very Practical Use of AI

If you repurpose video content – or have wanted to – you know that older, low resolution video content does not repurpose well. This is especially true if you need to switch the aspect ratio from landscape (16×9; normal TV) to portrait (9×16; Stories, TikTok, Reels, etc.).

Yesterday, NVIDIA released new AI upscaling technology called RTX Video Super Resolution that can improve the quality of old web videos using consumer-grade gaming PCs that have an RTX 30- or 40-series card. It works in Chrome or Edge and can sharpen edges, reduce video problems, and increase resolution up to 4K. (AI upscaling has been around for a while, but it usually runs on relatively expensive, purpose-built systems or very high-end PCs.)

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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