NBA Top Shot Goes Mobile

If you thought NFTs were dead, think again. First: all NFTs are smart contracts — powerful business tools that are just starting to work their way into mainstream workflows and processes. Second: authentic, official, digital collectibles are still (and will continue to be) a great way to offer your communities of passion, practice, or interest a deeper and richer experience with your content.

NFT powerhouse Dapper Labs (NBA Top Shot, NFL All Day, UFC Strike) is shifting its focus to mobile with the goal of helping to evolve the way Apple’s iOS App Store and Google’s Android Play Store approach NFTs and Web3. Dapper is hoping the native apps will provide a smoother way for users to access and buy digital collectibles.

Strategically, the release of the NBA Top Shot mobile app is a significant move for Dapper Labs. Dapper Labs Senior VP of Sports Partnerships Jennifer van Dijk said to Decrypt, “The NBA Top Shot app will really be the start of our move to be a mobile-first company,” adding that the move will let Dapper “lead the way in what mobile looks like in Web3, and continue our path of wanting to bring everybody to Web3.”

Do not let the “crypto winter” fool you. Yes, bad actors are being rooted out of the industry. Yes, regulators are doing their best to figure out their roles. Yes, late-stage crypto millionaires are now crypto thousandaires. Yes, all the get-rich-quick peeps are running for the hills. Yes, crypto, NFTs, smart contracts, decentralized finance, and all things blockchain are here to stay.

Want to see some examples of legacy brands using NFTs and Web3 quests for audience development and fan engagement? Have a look at our Brand NFT Quests case studies.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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