Your AI Subjugant Now Has a Place to Live

Imagine adopting an AI character: one that could think for itself, learn, and, um… obey you. Now, train it and put it in a world with other people’s adopted AI characters. What you have is The Simulation: a new virtual world filled with subjugated AI characters.

Edward Saatchi, CEO of Fable (the company that created The Simulation), said, “We stopped thinking that the future was the movie Her, and started thinking that the future was Free Guy and Westworld and societies of AIs. We want to maybe convince people that societies of AIs is a better thing to go after than chatbots and one-to-one, conversations.”

Why did I choose the word “subjugated” as opposed to “pet” or “avatar” or “bot”? It’s a question worth discussing.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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