Is Ticketing the “Killer App” for NFTs?

In partnership with Ticketmaster, the NFL will offer ticket buyers free virtual commemorative tickets (NFTs) for more than 100 games next season. You can see the list of games here.

If you remember, the NFL last season offered a single NFT per Ticketmaster account, regardless of how many tickets were purchased. This coming season, each ticket will be an NFT, which means that ticket holders will be able to buy, sell, and trade their tickets (NFTs) on the Ticketmaster marketplace.

We’re going to learn a lot from this initiative. I’m looking forward to seeing what Web3-based programs (quests, loyalty programs, special offers, etc.) the NFL creates to engage and delight their fans.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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