In partnership with Ticketmaster, the NFL will offer ticket buyers free virtual commemorative tickets (NFTs) for more than 100 games next season. You can see the list of games here.
If you remember, the NFL last season offered a single NFT per Ticketmaster account, regardless of how many tickets were purchased. This coming season, each ticket will be an NFT, which means that ticket holders will be able to buy, sell, and trade their tickets (NFTs) on the Ticketmaster marketplace.
We’re going to learn a lot from this initiative. I’m looking forward to seeing what Web3-based programs (quests, loyalty programs, special offers, etc.) the NFL creates to engage and delight their fans.
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.