Click-click-wurrr. The sound of the familiar click of a single lens reflex (SLR) camera is about to join the sound of a fax machine or acoustic-coupled modem, as Nikon will discontinue production of SLR cameras this year. It was a good run; SLRs with F-Mount interchangeable lenses have been around since 1959.
What will they do now? Nikon will compete head-to-head with Sony and Canon, the leaders in mirrorless (all-digital) professional and prosumer cameras. The times, they are a-changin’.
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.