A Sound Goes Extinct

Click-click-wurrr. The sound of the familiar click of a single lens reflex (SLR) camera is about to join the sound of a fax machine or acoustic-coupled modem, as Nikon will discontinue production of SLR cameras this year. It was a good run; SLRs with F-Mount interchangeable lenses have been around since 1959.

What will they do now? Nikon will compete head-to-head with Sony and Canon, the leaders in mirrorless (all-digital) professional and prosumer cameras. The times, they are a-changin’.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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