Twitter’s going to make Elon pay!

Yesterday, in an SEC filing regarding Elon Musk’s bid for the company, Twitter said it is “committed to completing the transaction on the agreed price and terms as promptly as practicable.”

Said differently, both parties have agreed to rules that ensure the deal will close, including a clause that forces a completion. If Elon signed a contract that locked in a price and locked him into completing the purchase, what is he doing?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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