Gap is the latest retailer to launch an NFT collection, which includes $415 tokens that come with a physical hoodie. If you remember yesterday’s email, Wikipedia’s editors were trying to decide if an NFT is “art” or a “token representing the art.” Is the Gap NFT a hoodie or a token that will get you access to an actual hoodie? See, this is not a hard question at all. (Hint: You can’t wear an NFT.)

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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