According to CNBC, Walmart plans to create its own cryptocurrency as well as a collection of NFTs. The big-box retailer filed for several new trademarks that indicate its intent to make and sell virtual goods, as well as to create its own cryptocurrency and NFTs.
For those of you who keep asking me why I am spending so much time covering Web3, crypto, NFTs, and the underlying technologies, Walmart said it is “continuously exploring how emerging technologies may shape future shopping experiences.”
Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.