Proud Dad Moment!

As I started reading the news this morning, a TechCrunch article with very big news about my youngest son’s company was at the top of my news feed. It’s a “proud dad moment” I wanted to share with you.

Vercel, the front-end development platform from the team behind Next.js, today announced that it has acquired Turborepo, a high-performance build system for JavaScript and TypeScript monorepos. Turborepo founder Jared Palmer will join Vercel to lead its build performance team.

If you’re wondering what a build system is, you’re not alone. This is a highly technical B2B acquisition. Basically, the combination of Turborepo with Vercel gives developers the ability to deploy at a speed and scale that was previously only available to giant tech companies.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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