Alexa is listening – but it’s a good thing

Amazon has previously announced Alexa’s ability to recognize “custom sounds.” In the Alexa’s Monthly Roundup: November, they’ve added, “Water Running and Appliance Beeping as two new sounds that customers can use to kick off Alexa Routines. For example, set a Routine that enables Alexa to send you a notification when your washer beeps to signify that your laundry is done. Or, have Alexa remind you to turn off the sink if the kids accidentally left the water running after brushing their teeth.” Cool or creepy?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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