Google Lens is getting better

You find yourself looking at an amazing image of a plaid shirt and wonder if you’ll ever find socks to match. Soon, Google will be able to do that search for you. A new update to Google Lens will let users ask Google to find stuff related to the image they’re looking at. This may not sound like a big deal… but it is. It’s the kind of innovation that’s going to make augmented reality a reality.

The update is powered by MUM (multitask unified model), which is said to be 1,000 times more powerful than BERT. Google is calling it “a new AI milestone for understanding information.” It clearly is. Now we’ll see how useful Google can make it.

Are you ready for image-based contextual search?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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