Do You Need an iPhone 13?

Apple just unveiled a slew of new hardware, including four new iPhones. Shelly Palmer talks with Bianca Peters and Robert Moses about the new hardware, as well as the new Apple software updates — and why you should update your Apple devices today. Original Airdate: September 15, 2021

Apple did another epic video presentation touting its new iPhone 13 line, new iPads, new Apple Watch, and some other stuff. It was awesome. Here’s a link to the important stuff.

So… should you get an iPhone 13? Here’s a different question. Do you need a new phone? If so, the iPhone 13 Pro Max is the best iPhone ever built. If, on the other hand, you already have an iPhone 12 Pro Max, and you’re not on a new phone every year plan, then no, you don’t need an iPhone 13.

That said, you may want one. The iPhone 13 is iteratively better in every category, but the incremental increase in capabilities may not be enough to justify the expense. For me, the big star of the show was the new iPad mini. Apple did a very nice job updating the mini, and I’m looking forward to getting one.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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