Decentralizing Big Tech

Who is most likely to disrupt Twitter by becoming a decentralized version of the platform? Twitter itself. Yesterday, Jay Graber tweeted that she will be leading a new project called Bluesky.

Whether or not the project is successful, it is important to note that every big tech company is working on decentralized solutions that, if done by others, would be highly disruptive to their respective businesses. You don’t generally see this in other industries. Even in tech, an established company is more likely to grow by acquisition than by building something new in-house.

DeFi and Web 3.0 are different. Once a decentralized project gets to critical mass, it is no longer controllable in traditional “corporate” ways. I’m excited to see what Jay and the team at Bluesky do.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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