Facebook: Destination Metaverse

The first time I saw the word “Metaverse” was in Neal Stephenson’s 1992 sci-fi novel “Snow Crash.” The word has evolved over the years to describe immersive virtual worlds. These environments can be experienced on your computer on a 2D screen, but are best experienced using technology such as VR, AR, XR, MR, etc. This is where Facebook believes we/they are headed, and they are assembling a high-powered product team to get us/them there.

I’m not sure it’s an aspirational destination. The movie Wall-E comes to mind. It’s easy to imagine a world of couch potatoes spending so much time in the Facebook Metaverse that their limbs atrophy and they need mobility scooters to get around. Let’s hope this executive product team has a better idea.

Until the Metaverse becomes a reality (that made me laugh, too), we are helping our clients produce hybrid (in-person and online) meetings and events. You can learn more about how to produce on-brand experiences in the “pre-metaverse” at palmer.net.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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