Did Deplatforming Really Reduce Misinformation?

Did Deplatforming Really Reduce Misinformation?


Every major news outlet is reporting that election misinformation has dropped more than 70 percent since Trump was deplatformed from the major social media sites. Most reports cite findings by commercial business intelligence firm Zignal Labs. The stat most often quoted is that “conversations about election fraud fell from 2.5 million mentions to 688,000 across several social media sites.”

Is this true? If you Google it, you will find hundreds of news outlets and blogs quoting it. Does that make it true? Dig a little deeper. Go find the original press release or a document from Zignal Labs with the raw findings. How was the study conducted? Is this stat cherry-picked? Is it an outlier? Is there a trend? Do the work and let me know what you find.

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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