The P&G Memo Feedback Loop

P&G Memo

Have you ever used the famous “P&G Memo” format to build a business case? If you have, I’d love to hear about it. Please take the short survey below and tell me how you have used the P&G Memo — the good, the bad, and the crazy! Oh, and if you’re not familiar with this strategic thought framework, you can learn more about it here.


Take the Survey

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Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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