Facebook considers experimenting with hiding likes

facebook like

CNET reports that Facebook may soon start hiding likes on News Feed posts. The company already tested a similar move on Instagram in August as a way to help break users’ fixation with getting likes on their pictures.

This is a spectacular idea. Everything about it will be better for everyone, except… are we not so addicted to the endorphin rush caused by accumulating likes that we will see it elsewhere? Worse, will we all get some digital social media version of delirium tremens (DTs) as we go through withdrawal? This is totally uncharted social media territory.

That said, Facebook can test an idea on a billion people before breakfast, so if they think it can work, we should all be all-in. Likes are not a business outcome; they are just a mind-numbing drug. Kudos FB. Let’s hope it works!!!

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.



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