AdTech/MarTech

What if, instead of requesting a new report or a revision to one of your dashboards, you could just type your questions into ChatGPT or Copilot? This is relatively easy to accomplish (See: Unlocking the Power of AI for Brand Marketers: The Benefits of Fine-Tuning, RAG, and Transfer Learning), but once done, you need to learn to ask questions that begin with "What," not "Why." Let's explore. Continue Reading →

Integrating AI into marketing strategies has transitioned from novel to necessary. But how do you gain a competitive edge? Part of the answer lies in your ability to customize the AI models that support your tech stack. Techniques such as fine-tuning, retrieval augmented generation (RAG), and transfer learning offer pathways for AI-driven solutions to align with your brand's identity. By leveraging these approaches, you can enhance the precision, relevance, and impact of your campaigns, ensuring that AI not only complements but elevates your marketing efforts. Continue Reading →

Over the past 14 months, I’ve done dozens of leadership level-set workshops focused on how to integrate and leverage AI across the enterprise. While generative AI is getting most of the attention, it is not an isolated technology. To get the most out of AI-enabled platforms, your business must be culturally and technologically ready to put it to work. One of the most common questions I hear from senior business leaders is, “How can we measure our AI readiness?” Continue Reading →

Hello. My name is Shelly. I'm a Chrome user. I've been off Google for nine days. (Hello, Shelly.) I did it. I replaced Google. Perplexity is now my default search engine. It's cathartic. I feel like my world has changed forever. The thing is… I don't miss Google. Not even a little bit. If you follow in my footsteps – not only will you not miss Google, there's a good chance you'll never look back. Continue Reading →

You know who really hates AI? The middle management mafia. When you teach a member of your corporate deep state to do a job in 30 minutes that used to take three hours, you know what they want to do at minute 31? Grab a coffee. When you ask them what they did with the 2.5 hours of time that AI created for the company, the stock answer will be something like, "Well… you know that generative AI hallucinates. We were checking the output for accuracy." So much for the ROI on your $30-per-seat investment in Copilot. But there is hope for the "this meeting should have been an email" crowd. Let's explore. Continue Reading →

CES 2024 was like stepping into a sci-fi movie. Only the popcorn was real, and the special effects were available for pre-order. I walked all 2 million square feet of exhibit space (several times) using one essential filter: “Technology is meaningless unless it changes the way we behave.” While it’s true that AI was the overarching theme of this year’s show – that’s like saying integrated circuits, or data, or electricity were the theme of the show. AI is table stakes now. It’s incorporated everywhere it’s needed (like all of the other enabling technologies), so there’s no need to call it out. That said, there were a few standouts in Las Vegas last week. Here’s a short list of my favorites. Continue Reading →

Technology is meaningless unless it changes the way we behave. So far, I’ve found some super interesting new tech that I will write about after the embargoes are lifted and CES is officially underway. Continue Reading →

Seems Google has been talking about killing 3rd-party cookies since dinosaurs roamed the internet. But starting January 4, Google is going to limit cross-site tracking by restricting third-party cookie access for about 1% of Chrome users globally. Continue Reading →

I just started working on a vast music project that is screaming to be done in partnership with an AI co-arranger, co-orchestrator, co-audio engineer, co-musician(s), co-producer, along with fully automated mixing, mastering, and packaging for distribution. Do all of these functions exist in one AI platform? Here's a list of notable AI music generators: Continue Reading →

Streamflation, a portmanteau of "streaming" and "inflation," is an apt name for the streaming industry's relentless pursuit of the highest price you'd ever be willing to pay for a streaming service. In practice, content prices never come down - so you could argue that there's nothing to see here. But there is. Continue Reading →