Impossible Burger

We’ve come a long way since Tofurky. Impossible Foods and Beyond Meat may have thought that all they needed to do was best one another, but now, many of the country’s 800,000 cattle ranchers have declared war on them. I’m looking for guidance here. Nutrition experts? Cattle geniuses? Agribiz peeps?

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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