Amazon Buring

Are we close to “the Amazon dieback?” It is the idea is that a certain level of deforestation will push the world’s largest rainforest to a tipping point where spiraling feedback effects convert much of the forest into savannah.

The Amazon rainforest holds about 17% of the world’s carbon (trapped in its vegetation). According to conventional climate science wisdom, there is a deforestation tipping point. Once it is reached, the Amazon will become a producer of carbon, as opposed to a producer of oxygen.

The results will be catastrophic at best, apocalyptic at worst. Get scared. Get angry. Get educated. Get involved!

Author’s note: This is not a sponsored post. I am the author of this article and it expresses my own opinions. I am not, nor is my company, receiving compensation for it.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


PreviousVeggie burgers were living an idyllic little existence. Then they got caught in a war over the future of meat. NextA tale of two Amazons

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.