Fetch, a mobile app that serves as a personal buying assistant by allowing you to submit text or photos then have results returned to you by a professional shopper, is expanding beyond product search with a new release out now. In the updated version, which also works over SMS, you can use your buying assistant to book flights, hotels, and rental cars, as well as buy movie tickets, event tickets, send flowers, pay parking tickets and more. In other words, Fetch is now an on-demand personal assistant, not just a shopping tool. Where a virtual assistant like Siri or Google Now may be useful in setting calendar entries or getting directions, for example, Fetch allows you to ask for the kind of help you would otherwise use a personal assistant for – specifically, the mundane, but necessary tasks where some form of payment is involved.

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