Hulu is about to start letting everyone watch some of its programming via mobile devices, CEO Mike Hopkins said at the company’s Upfronts event on Wednesday. Hulu previously required you to sign up for its premium subscription service, Hulu Plus, which costs $8 per monthly, before gaining access to any of its programming on smartphones, tablets, set-top boxes, and other supported streaming devices. But that’s about to change, which I’m guessing is due to the growing volume of people consuming video content on mobile devices. Hopkins said the company is still working on licensing deals with some of the TV networks on bringing content to mobile devices without a paid subscription. The move will hopefully expand what’s currently available to regular Hulu users on mobile, which means adding full episodes of TV shows rather than just extended clips.

Read the full story at VentureBeat.

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.