At a cocktail-fueled meet and greet at SXSW, we met with New York Times editors Jill Abramson and Clifford Levy to discuss the news organization’s 2014 lineup of services, including a new enterprise dubbed NYT Now. Created as an iPhone (and iPod touch)-only application, NYT Now is the company’s latest subscription-based product. On the surface, it appears to be simply a “lite” version of the paper’s daily content, but The Times is reassigning nearly a dozen editors to Now full time to curate internal content as well as articles from third-party news orgs, such as Engadget. Now is not without its challenges, though. Full access will run you $8 per month, which, while a far cry from the $45 you’ll fork over for a full digital subscription with Times Premier, is still a significant amount.