Shelly Palmer Radio Report – February 12, 2014

Have you ever wanted to send flowers to someone “just because”? A new company in northern California called BloomThat offers handwritten notes and flower delivery by bicycle in less than 90 minutes. Think of it like Uber for flowers. BloomThat recently raised a $2 million seed funding round as it aims to expand beyond the San Francisco area. BloomThat’s co-founder, Matthew Schwab, said he thought the process for sending flowers was too complicated, expensive and inconsistent. Schwab thought the process was SO bad, in fact, that people would only send flowers on special occasions – or when they messed up and needed to say they were sorry. Schwab and the team at BloomThat aimed to create an experience so simple and enjoyable that you’d be compelled to send flowers far more often. BloomThat’s freshly-cut bouquets – primarily featuring a garden aesthetic – typically cost between $35 and $60, without an additional delivery surcharge. While only available in California for now, BloomThat is headed to more areas in the coming months.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit



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