No matter which wireless carrier you choose, chances are good that you’re probably going to be gouged by a pretty high monthly bill. But thanks to Google Chrome’s mobile browser, you can use less data each month and maybe even save a few bucks. Google has a couple features in its browsers for Android and iOS that reduce your data consumption by up to 50 percent. Powered by Google’s servers, one feature optimizes and transcodes the images you see on websites to the WebP format, which requires fewer bytes than other, more popular photo formats, like JPEG. To enable this feature, head into the settings menu of Chrome, then select “Bandwidth.” You’ll see an option that reads “Reduce data usage.” Turn that to “on” and you’re ready to go! Also in “Bandwidth” is an option for preloading webpages. Chrome lets you choose always, never, or only on Wi-Fi. To save on data, set it to either option that isn’t “Always.” Happy browsing!
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.