Waze Now Lets You Be Navigated by Celebrities

Kevin Hart and Waze

Kevin Hart and WazeNow you can have a celebrity give you driving directions. Waze is partnering with Universal Pictures to roll out a celebrity voice navigation feature. The first celebrity to guide you from point A to point B is comedian and actor Kevin Hart. Waze is a popular app that crowdsources traffic and navigation data. Friends and travelers around you post updates to create an accurate, real-time picture of road conditions. Its community grew like crazy and Waze sold to Google for a rumored $1.3 billion earlier this year. It was the largest payout to employees in the history of Israeli high tech. Hart acted on Real Husbands of Hollywood, a comedy-improv parody show on BET and is in an upcoming movie with Ice Cube called Ride Along, which opens in January. Providing voice navigation commands is a way to promote Ride Along to Waze’s community of 50 million users.

Read the full story at VentureBeat.

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