Black Friday is just two days away, and people began lining up LAST Friday to make sure they get all the best deals. To save you some time and money – and make sure you get the best deals – here are a few tips. Read the specifications of anything you buy, BEFORE you buy it! I’ve seen a lot of cheap TVs the past few years, but a lot of these sets have very bad specifications. They’re cheap for a reason: they’re not great. It’ll cost a thousand bucks to buy that 60” flatscreen, not $500. Look for TVs that are 1080p and the highest refresh rate you can afford. If a deal seems too good to be true, it probably is. That’s true both in stores and online. And if you’re shopping online, don’t trust sites you’ve never heard of. No one’s selling an iPad Air for $199 this year. Don’t even click on it. Whether you shop a lot, a little, or not at all, play it safe and be smart.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.