TwitterTwitter announced on Monday it has simplified the experience of following alcohol brands on its service, across Web, Android, and iOS apps. The improvement integrates a new age-screening experience on the social network, letting alcohol brands safely grow their of-age network of followers. Twitter breaks down the process into three steps. Previously, when Twitter users hit the Follow button on a liquor, beer, or wine account, they would automatically receive a direct message on Twitter from the company in question, asking them to navigate to an age screening page. If the user gave an age that met the requirement of their local drinking law, he or she would be allowed to follow the alcohol brand. Twitter now asks you to supply your age right on the social network. The company then does the legal requirement checks based on what country you reside in.

Read the full story at The Next Web.

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