We got a tip that Amazon had trademarked the name ‘Firetube’ in Canada and the US. With all of the news surrounding the Amazon Phone lately – I immediately thought that is a dumb name for a phone. Seconds later it hit me. Tube=TV. Amazon needs a TV product to counter Apple and Google. It makes a lot of sense. Amazon has all of this content on the Fire and no way to put it on a TV yet. They have to release some type of Chromecast competitor and quick. There are, of course, rumors of an Amazon TV. Lots of rumors. Bloomberg thinks Fall 2013 is the planned launch window. That’s right now. Quick thoughts: Will it play from the iOS app? Will it be cheap and cost ~$35 like the ChromeCast? Bundled with Kindle? Will it work with older devices? I’ve reached out to Amazon for a comment. With the name now public and the holidays approaching, it would be surprising not to see an announcement soon.