Code.org, a non-profit organization dedicated to promoting computer science education, has unveiled a new campaign it calls “Hour of Code” targeting 10 million students in the United States. From December 9-15, 2013, Code.org is asking schools, teachers, and parents for their help in motivating students to look into what lies ahead with computer programming. What is an “Hour of Code”? It’s challenging educators to teach their students one-hour lessons designed to “demystify ‘code’” and show that anyone can do it. The campaign is joined by companies and industry professionals like Google, Microsoft, Amazon, Apple, Bill Gates, Mark Zuckerberg, LinkedIn CEO Reid Hoffman, and Twitter chairman and Square CEO Jack Dorsey.