Rosetta Stone Launches Apps Aimed at Preschoolers

Rosetta Stone

Rosetta StoneRosetta Stone is expanding into the kids app market. The company just announced a line of iOS Spanish-learning apps for toddlers. The new, free Lingo Letters app teaches kids English phonetics while introducing them to the Spanish alphabet and common everyday phrases. West Stringfellow, Rosetta Stone’s CPO, told Fast Company the launch is part of the company’s effort to steer more products into the mobile space. Lingo Letters also uses tech leveraged from Rosetta Stone’s acquisition of Lexia Learning earlier this year. The language learning brand also acquired competitor Livemocha in 2013, reportedly for their cloud platform and back-end potential. In recent years, Rosetta Stone has aggressively revamped their branding and sales method–they shuttered their ubiquitous mall kiosks earlier this year and are steering customers towards subscription-based online products instead of a onetime multi-hundred-dollar investment.

Read the full story at FastCompany.

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