More U.S. shoppers prefer Sony Corp’s upcoming PlayStation 4 than Microsoft Corp’s Xbox One, according to a Reuters/Ipsos poll, as the industry’s two leading videogame console makers prepare to do battle this holiday season. Asked about their interest in dedicated game devices, 26 percent of 1,297 people surveyed online last week say they are likely to purchase the new PlayStation 4 when available, versus 15 percent opting for the Xbox One. The rift widens among those below the age of 40. Of that group of 408 people, 41 percent picked Sony’s PS4 versus 27 percent for Microsoft’s Xbox One, according to a Reuters/Ipsos poll conducted from Sept 23 to Sept 27. Though based on a limited sample, the results potentially point to a lopsided battle during the crucial holiday season, with Microsoft and Sony hoping to get their newest consoles into U.S. households.