A shift in leadership is now upon the tablet mobile computing market. At the year’s mid-point, market intelligence firm ABI Research identified a trio of events signaling Apple’s iPad family of products has passed the baton to the Android ecosystem. During the second quarter of 2013, the number of Android-powered tablets surpassed iOS-based slates for the first time, tablet-related hardware revenues reached parity, and perhaps most important, the average selling price (ASP) of iPad is rapidly approaching the market average. Overall shipments in the quarter dropped 17% sequentially while growing 23% year-over-year for the same quarterly period. “Smaller 7-inch class tablets are finally the majority of shipments,” says senior practice director Jeff Orr. “The 7.9-inch iPad mini represented about 60% of total iPad shipments and 49% of iPad-related device revenues in the quarter.”
