Shelly Palmer Radio Report – August 1, 2013

Fitness-tracking devices, like Fitbit and Nike’s FuelBand, are one of the fastest-growing markets in the tech world. FitBark, “the world’s tiniest wireless activity tracker for dogs,” plans to bring this type of gadget to the canine world. FitBark attaches to your dog’s collar and monitor’s her activity throughout the day, and lets you check out how active your dog has been through a companion smartphone app. The tracker is lightweight, rugged and water-resistant, so no matter what trouble your dog may get into, it should come away undamaged. The coolest part about FitBark is that the app can receive data from other trackers, like Fitbit and FuelBand, so you can compare your dog’s activity levels with your own. FitBark reached its $35,000 Kickstarter goal within just a few days, and still has nearly a month to go before its crowd-funding period ends. If you want to back the project, you can claim one of the first 250 units with a $59 pledge on Kickstarter today.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


PreviousWhat Does Your Tablet Say About You? NextSamsung Galaxy S 4 Google Play Edition (Unlocked)

Get Briefed Every Day!

Subscribe to my daily newsletter featuring current events and the top stories in technology, media, and marketing.