Pause that game! Your PlayStation 3 has something new for you to interact with. Netflix has launched a service called Max, an “intelligent suggestion engine” designed to help you pick what movie or TV show you should watch next. Max was tested last year and began rolling out to PlayStation 3 users in the United States last week. So how does Max work? Think of it like Siri, but one which asks you questions instead of answering them. Max will ask you to rate a handful of movies or pick which of two genres you like more. It then uses your selections and Netflix’s algorithms to help pick a movie to match your current mood. Once Max begins to understand you better, it’ll offer movie and TV suggestions and will populate a full row of recommendations on your Netflix homescreen. Netflix wants to give every PlayStation 3 user access to Max within the next few weeks and then roll it out to other platforms, including iPad, in the near future.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with AI strategy, implementation and governance, as well as technology, media and marketing. Named one of LinkedIn’s Top Voices in Technology, he is a bestselling author, covers tech and business for Fox 5’s Good Day New York, is a regular commentator on CNN, and writes the popular daily business blog Think About This. Follow @shellypalmer or visit shellypalmer.com.