Shelly Palmer Radio Report – July 12, 2013

If you use Twitter, you’re probably familiar with the “sponsored tweets” that pop up from time to time in your feed, usually having little to do with your interests. Twitter is looking to improve that and has begun working with a more targeted method. To show you ads that you might be interested in, Twitter now uses browser cookie IDs to show you ads from sites you’ve recently visited. While a more personalized approach could be good, not everyone wants to have their browsing history tracked. To opt out of Twitter’s new advertising model, log into Twitter and go to your account settings page. Uncheck the box that says “Tailor Twitter based on my recent website visits,” then uncheck the box that says “Tailor ads based on information shared by ad partners.” Scroll down and click “Save Changes.” You won’t get rid of Twitter ads completely – you’ll still see generic promoted tweets – but your browsing history won’t be tracked. And in today’s world, any semblance of privacy is a good thing.

About Shelly Palmer

Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit


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