Apple unveiled iTunes Radio last week, getting its feet wet in in the music streaming business. If you’ve ever used the Genius feature in iTunes, you’ll be right at home with iTunes Radio. Genius is a really simple music discovery tool that builds automatic playlists and finds new music based on the artists, albums and tracks you like the most. iTunes Radio uses Genius to take your tastes into account and plays tracks that it thinks you’ll like. Much like Pandora, iTunes Radio lets you skip songs you don’t like. If you hear something you love, you’ll be able to buy it from the iTunes Store with a single tap. iTunes Radio is ad-supported and will be available for free to everyone when it launches this fall. Hate ads? People who pay for iTunes Match – which stores all your music in iCloud for $24.99 a year – get an ad-free version of iTunes Radio. Whichever version you go with, remember to check out iTunes Radio when it hits your iDevice this fall.
About Shelly Palmer
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named LinkedIn’s “Top Voice in Technology,” he covers tech and business for Good Day New York, is a regular commentator on CNN and writes a popular daily business blog. He's a bestselling author, and the creator of the popular, free online course, Generative AI for Execs. Follow @shellypalmer or visit shellypalmer.com.